Have you ever sent an email and wondered if anyone read it? Have you ever wondered if the content you are sending is even working? With a little careful planning, a few tips and some testing, you can be on your way to writing the perfect email pitch
Here are 6 proven and easy to follow steps that will help you write the perfect email pitch!
Brevity Is The Soul Of Wit
If you have ready any Shakespeare, you may have come across this phrase. He could have been a pro at media relations! What does that phrase mean? It means that articulate and intelligent communication (A.K.A speech and writing) should use few and wisely chosen words.
When it comes to your headline, you should be able to get to the point in 10 words or less. Any more than this and you probably will need to rework it to get the message across more clearly. Keep it short and to the point and include a time frame (if it’s important to the pitch) For example: “Blog Readers: Your Chance For $250 Book Giveaway This August!”.
Surprise!
People love surprises! (Most of the time…) So why not treat them to a surprising fact and use it as a hook in your subject line. Since I am in real estate, I can give you an example of some good ones I have used! “Interest Rates Are Up! Should You Lock In?” or “Burlington Area Home Prices Hit Historical High!”
Humor Them
When I write my blog post I tend to use humor and add my personality to it. But you have to know that humor may not be for everyone. If you have a specific audience you are pitching to and know they will appreciate the humor than I say go for it. If you are selling micro Laboratory equipment to NASA space scientists, humor may not be the right angle… J Just remember that you can’t please all the people all the time. So know your audience but be authentic.
Don’t Get Too Attached
If you are trying to get an important message across in your online pitch, don’t do it with an attachment! Spam filters are notorious for blocking messages with attachments. If you need to convey important information either direct them to a website or wait till you have confirmation that they are receiving your messages and are not ending up in their spam filters.
Relax First
You just finished off an amazing marketing piece and you want to get it out to your audience ASAP! DON’T! Let it cool off before you send it. Get some input from friends or business associates or leave it for a day or two and go back to review it. You may be surprised at what you find that you missed. Or you may have an even better idea!
Be Relevant
Just because you CAN email someone, doesn’t mean you should. The information you send should be doing two things. One – educating your prospect with USEFUL information. Two – setting them up for the sale. If you try and give them a big pitch without educating them you are just wasting time, and will quickly get thrown in the trash folder. Keep the information relevant and people will read it.
Conclusion
So what are you waiting for? Start working on your follow up emails right now! If you aren’t getting any action, remember, you will need to track and tweak your emails for maximum effectiveness. It takes time to get it down just right. And don’t forget to have a little fun doing it!
To you and your success,
Ryan Smith – Chief Content Creator